Chinese New Year Special: Visual Merchandising for Seasonal Campaigns
Indonesian retail businesses where market reaches USD 56.88 billion in 2025 [1] with 88% of online users aged 20-30 [2] recognize Chinese New Year as critical sales period demanding strategic visual merchandising capturing cultural significance while driving purchase intent. Research shows 68% of customers buy products due to attractive signage [3], while localized culturally-relevant displays […]