Seasonal Campaign Execution: Planning Implementation & Evaluation
Research shows 67% of consumers make purchasing decisions based on seasonal offers and promotions [1] while U.S. holiday retail sales alone reached $1.3 trillion in 2024 [2], demonstrating seasonal campaigns’ massive revenue potential when executed strategically. US shoppers spent record $994.1 billion during 2024 holiday season [3] validating seasonal marketing as critical revenue driver requiring […]